Gold Purchases During Dhanteras and Diwali: What’s Special?

As Dhanteras and Diwali approach, gold shines brighter than ever. These are considered the best time to buy gold. However, the current market scenario makes things complex for potential buyers. With gold prices soaring to record highs, many are left pondering whether it’s the right time to invest in it or not.

Tradition-Driven Demand

In Indian culture, gold has long been revered as a symbol of wealth, prosperity, and purity. Buying gold during Dhanteras and Diwali is considered particularly auspicious, as it is believed to bring good luck and ward off evil spirits.

Both festivals celebrate Lakshmi, the Goddess of Wealth and Prosperity, and is thus considered the best time to buy Gold. This cultural significance has historically driven robust demand for gold during these festive seasons.  

The Price Conundrum: A Golden Opportunity or a Gilded Trap?

As of October 2024, gold prices in India have been steadily increasing. The current price of 22-carat gold is around ₹7,376 per gram, while 24-carat gold is priced at ₹8,046 per gram. These high prices could potentially dampen the festive spirit for some, as buyers may find it challenging to allocate their budgets.  

On Dhanteras, Gold prices hit a new high- Rs 79,281/10 grams. This is the highest it has ever gotten. Buying it now isn’t going to be easy! Check Gold price today, for more accurate info.

However, it’s important to consider the long-term perspective. Historically, gold has proven to be a reliable hedge against inflation. As inflation erodes the purchasing power of currencies, gold’s value tends to appreciate. Moreover, geopolitical tensions and economic uncertainties can further boost demand for gold as a safe-haven asset.  

Why is Gold So Expensive?

Several factors contribute to the rising price of gold:

  • Global Demand: Strong global demand, particularly from countries like China and India, has been a major driver of gold prices.  
  • Inflationary Pressures: As inflation rates rise, investors often turn to gold as a hedge against currency devaluation.  
  • Geopolitical Tensions: Geopolitical risks and uncertainties, such as conflicts and trade disputes, can increase demand for gold as a safe-haven asset.  
  • Central Bank Policies: Central banks’ monetary policies, including interest rate cuts and quantitative easing, can influence gold prices.  
  • Currency Fluctuations: The exchange rate between the Indian rupee and the US dollar can impact domestic gold prices.  

Should You Buy Gold During Dhanteras and Diwali?

The decision to buy gold during Dhanteras and Diwali depends on various factors, including your financial goals, risk tolerance, and market outlook. If you are looking to invest in gold for the long term, the current high prices may not deter you. However, if you are primarily interested in buying gold jewellery, you may want to consider alternative options, such as buying digital gold or waiting for potential price corrections.  

How To Best Buy Gold during Dhanteras and Diwali:

  • Do Your Research: Stay informed about the latest gold price trends and market news.
  • Buy from Reputable Dealers: Purchase gold from trusted jewellers or authorized dealers to ensure quality and authenticity.  
  • Consider Digital Gold: Digital gold offers a convenient and affordable way to invest in gold.  
  • Diversify Your Portfolio: Don’t put all your eggs in one basket. Diversify your investments across various asset classes.
  • Consult a Financial Advisor: Seek advice from a qualified financial advisor to make informed investment decisions.

Ultimately, the decision to buy gold during Dhanteras and Diwali is a personal one. By understanding the factors influencing gold prices and carefully considering your financial goals, you can make an informed decision that aligns with your long-term investment strategy.

When is the best time to buy gold?

Ideally you should buy Gold when the prices aren't high. But buying gold during Dhanteras and Diwali is considered particularly auspicious.